186 Publishing and Printing

Educational program: “Information technologies in the media industry”

Field of knowledge: 18 “Production and technologies”

Specialty: 186 “Publishing and printing”

Guarantor of the educational program: Serhii Volodymyrovych Kovalenko

1 – General Information
General Information
Full name of higher education institution and institute National Technical University “Kharkiv Polytechnic Institute”
Educational and Scientific Institute of Computer Sciences and Information Technologies
Level of higher education and title of qualification in original language Level – bachelor
Qualification – Bachelor of Publishing and Printing
Level with NRC NRK of Ukraine – level 7, FQ-EHEA – first cycle, EQF-LLL – level 6
Official name of the educational program Educational and professional program of bachelor’s training in publishing and printing “Information technologies in the media industry”
Type of diploma and scope of educational program Bachelor’s degree, single, 240 EKTS credits,
training period 3 years 10 months
Availability of accreditation Certificate of accreditation: ND series No. 1192650 dated September 25, 2017
Prerequisites Complete general secondary education
Language(s) of instruction Ukrainian
Duration of the educational program Until the next accreditation
Internet address of the permanent placement of the educational program http://web.kpi.kharkov.ua/say
2 – Purpose of the educational program
Training of specialists capable of using modern information technologies in the field of publishing and printing, as well as carrying out innovative professional activities.
3 – Characteristics of the educational program
Characteristics of the educational program
Subject area (field of knowledge, specialty, program) Field of knowledge: 18 “Production and technologies”
Specialty: 186 “Publishing and Printing”
Program: “Information technologies in the media industry”
The main focus of the educational program The educational and professional training program of bachelors is focused on the training of specialists capable of providing a full range of pre-press preparation of printed and electronic editions, packaging, multimedia information products and other types of publishing and printing products, using software and hardware with the use of modern information technologies, to create and manage the content of multimedia electronic collections.

Keywords: publishing house, polygraphy, design, printed edition, electronic edition, software, multimedia information product.

Program Features The difference of the program from others is the professional and practical emphasis on the training of specialists in publishing and printing production, who are focused on the use of modern IT and multimedia technologies. Mandatory special practice at publishing and printing enterprises of the city of Kharkiv, which are partners of the department.
4 – Suitability of graduates for employment and further education
Suitability of graduates for employment and further education
Employability Types of economic activity:
72 Activities in the field of informatization
80 Education
Professional job titles:
22.1 Publishing activity
22.11 Publication of books
22.2 Printing activities and related services
2139.2 System engineer of publishing and printing production
2149.1 Technologist-researcher (publishing and printing production)
2149.2 Technologist of electronic multimedia publications
2451.2 Editor of multimedia publications of mass media
2452.2 Designer of graphic works. Designer of multimedia objects
3471 Designer-performer of graphic works
3471 Designer-performer of multimedia objects
Further Education The possibility of studying at the second (master’s) level of higher education. Acquisition of additional qualifications in the postgraduate education system.
5 – Software Competencies
General competences (CG)
ZK 1 Ability to learn and master modern knowledge.
ZK 2 Knowledge and understanding of the subject area and understanding of professional activity.
ZK 3 Ability to apply knowledge in practical situations.
ZK 4 Ability to make informed decisions.
ZK 5 Ability to communicate with representatives of other professional groups at different levels (with experts from other fields of knowledge/types of economic activity).
ZK 6 Ability to perform safe activities.
ZK 7 Ability to work autonomously.
ZK 8 Ability to work in a team.
ZK 9 The ability to realize one’s rights and responsibilities as a member of society, to realize the values ​​of a civil (free democratic) society and the need for its sustainable development, the rule of law, the rights and freedoms of a person and a citizen in Ukraine.
ZK 10 The ability to preserve and multiply moral, cultural, scientific values ​​and achievements of society based on understanding the history and patterns of development of the subject area, its place in the general system of knowledge about nature and society and in the development of society, techniques and technologies, to use different types and forms motor activity for active recreation and leading a healthy lifestyle.
special (professional, subject) competences (SK)
SC 1 The ability to make informed decisions regarding the processes inherent in all stages of the production of printed and electronic publications, packaging, multimedia information products and other types of publishing and printing products.
SK 2 Ability to apply appropriate mathematical and technical methods and computer software to solve engineering tasks of publishing and printing.
SC 3 The ability to apply the principles of processing, registration, formation, reproduction, storage of text, graphic, sound and video information and the peculiarities of its use for the production of printed and electronic publications, packaging, multimedia information products and other types of publishing and printing products.
SK 4 The ability to apply the principles of processing, registration, formation, reproduction, storage of text, graphic, sound and video information and the peculiarities of its use for the production of printed and electronic publications, packaging, multimedia information products and other types of publishing and printing products.
SK 5 Ability to design the structure, construction and design of printed and electronic publications, packaging, multimedia information products and other types of publishing and printing products, using modern software and hardware, taking into account the requirements for the result, available resources and limitations.
SK 6 Ability to take into account social, environmental, ethical, economic, legal and commercial factors affecting the implementation of technical solutions in publishing and printing.
SC 7 The ability to make effective technical and economic decisions regarding the implementation of a specific project of publishing and printing activities within the framework of the publishing and production plans of the enterprise; development of regulatory and technical documentation of the production process of manufacturing products.
SC 8 Ability to plan and organize production, operation, maintenance, distribution of products in publishing and printing, taking into account the specifics of the problem to be solved.
Additional special competences (DSC)
DSK 1 Ability to design and evaluate the quality of modern Web resources.
DSFK 2 Ability to demonstrate an understanding of standardization, color design issues and areas of quality assurance of Web resources.
DSK 3 Ability to make a rational choice of technologies, equipment and hardware and software when publishing media products
DSK 4 The ability to make reasonable technical and economic decisions regarding the creation and implementation of electronic publications.
6 – Program learning outcomes
Program learning outcomes (OL)
PR 1 Apply the theories and methods of mathematics, physics, chemistry, engineering sciences, economics to solve complex problems and practical problems of publishing and printing.
PR 2 Find, evaluate and use information from various sources, necessary for solving theoretical and practical problems of publishing and printing.
PR 3 Rationally use raw materials, energy and other types of resources.
PR 4 Organize your activities to work autonomously and in a team.
PR 5 Apply effective forms of professional and interpersonal communication in a team to perform tasks in professional activities.
PR 6 It is free to communicate on professional issues in the state and foreign languages ​​orally and in writing.
PR 7 Understand the principles and have the skills to use technologies of pre-press preparation, printing and post-press processes, color theory, methods of processing text and multimedia information.
PR 8 Ensure the quality of printed and electronic publications, packaging, multimedia information products and other types of publishing and printing products.
PR 9 Process text, graphic and multimedia information using modern information technologies and specialized software.
PR 10 Evaluate the technical characteristics of printed and electronic publications, packaging, multimedia information products and other types of publishing and printing products.
PR 11 Develop the publication concept; composition, structure, design and apparatus of all types of publishing and printing products, working documentation to ensure the process of their creation.
PR 12 Develop, provide and implement a technological process, judiciously choosing materials, quality control systems, hardware and software complexes, equipment, personnel and other resources.
PR 13 Control the accuracy and stability of technological processes, the technical condition of equipment, the quality of materials, semi-finished products, and finished products using modern means and control methods.
PR 14 To design workplaces of production units of enterprises of the publishing and printing industry and organize their operation taking into account the rules of labor protection.
PR 15 Estimate production and non-production costs for ensuring the production of publishing and printing products.
PR 16 Organize and ensure effective operation of printing equipment and technical means of publishing systems.
Additional program learning outcomes (SLP)
DPR 1 Choose and use software applications for creating Web sites.
DPR 2 Develop 3D graphics for electronic publications and Web applications, use appropriate software for 3D editing.
DPR 3 Choose and apply software solutions to protect information in publishing systems.
DPR 4 Analyze and evaluate color solutions of Web sites and electronic publications, develop own solutions and color templates.
7 – List of components of the educational and professional program
The list and content of educational components (general, special, profile, selective) can be found in the curriculum by link.
8 – Structural and logical scheme
9 – Form of graduation certificate of higher education applicants
The graduation certification of students of higher education in the educational program “Information technologies in the media industry” in the specialty 186 “Publishing and printing” is carried out in the form of the defense of a qualification work.
The qualifying work cannot contain falsifications or academic plagiarism (textual or other borrowings without appropriate references to primary sources). The qualification work must be placed in the repository of the National Technical University “Kharkiv Polytechnic Institute”.
The graduation certification is carried out openly and publicly and ends with the issuance of a document (diploma) of the established model on awarding a bachelor’s degree with the qualification: bachelor in publishing and printing.

Selective educational components. Profile blocks

1. Information technologies in the media industry

Brief characteristics
A feature of the disciplines of the block “Information technologies in the media industry” is their focus on deepening the training of future bachelors in the field of interactive multimedia publications for publication on the Internet or mobile devices, development of modern information systems and web applications. At the same time, future bachelors receive training in classical programming, databases and mathematical statistics. The disciplines of the last semester are aimed at obtaining professional knowledge in the field of information technologies in the media industry. The acquired knowledge can be used in practical work or studies at a master’s degree.

The list and content of optional educational components can be found in the curriculum at the link.

2. Technologies of electronic polygraphy and Web-design

Brief characteristics
the purpose of the disciplines of the block “Technologies of electronic printing and Web design” is their focus on deepening the training of future bachelors in the field of designing technological processes and ensuring the release of high-quality publishing, printing and IT products using appropriate methods and means of control. Attention is paid to training in programming and mathematical statistics. In senior courses, the direction of training is focused on the design and development of design and original layouts of printed and electronic publications with the help of computer publishing systems. Printed publications include books, newspapers, magazines, advertising products, labels, packaging; among electronic ones – electronic books, advertising complexes for publication on television and on the Internet, the acquired knowledge can be used in practical work or studies at a master’s degree.

The list and content of optional educational components can be found in the curriculum at the link.

Additional information

Full content of the educational program

List of components of the educational and professional program (Curriculum)

Structural – logical scheme

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