Open guest lecture by marketer Valeria Ponomarenko as part of the “School of Marketing for Entrants” at NTU “KhPI” and the marketing workshop at NTU KhPI.
On November 12, 2024, the Department of Marketing of NTU “KhPI” organized another guest lecture for future entrants, which was held by our graduate – an experienced marketer and CRO marketer of the Global IT Support company Valeria Ponomarenko. The topic of the lecture: “What is an advertising strategy and who needs it”.
Valeria shared her rich practical experience, talked about the key stages of developing an effective advertising strategy, the importance of analyzing the target audience and communication channels that help achieve the best results in marketing. Participants received detailed answers to their questions and learned how advertising helps companies develop and achieve their goals. The event involved students of grades 10-11 of the Khoroshiv Lyceum of the Bezlyudiv Village Council and the Lipkuvatov Lyceum, as well as Kharkiv secondary schools.
The Department of Marketing of NTU “KhPI” continues to inspire future applicants and students by organizing open lectures from leading marketers-practitioners! These meetings are a great opportunity for young people to get acquainted with the realities of the profession, learn about current market trends and get valuable advice from experts!
