The start of the lecture course “Modern Marketing: Theory and Practical Cases” by Kyrylo Nagorny!
Yesterday, the first lecture of the new practical marketing course led by Kyrylo Nagorny – “Modern Marketing: Theory and Practical Cases” took place. At the very first meeting, Kyrylo shared unique insights from his experience in developing a marketing agency, talked about his own path and modern approaches that help businesses reach new heights. It was especially interesting to see how he revealed marketing not just as a communication tool, but as a complex and multifaceted process that goes far beyond the standards.
The lecture was a great opportunity for participants to introduce themselves, get to know their colleagues, and even share their own stories. It was especially exciting to communicate with our partners from the University of Miskolc (Hungary), the University of Magdeburg (Germany), the University of Economics and Humanities (Poland), the University of Applied Sciences Zittau/Görlitz (Germany), the Technical University of Liberec (Czech Republic), the University of Economics (Bulgaria) and the Kazakh-German University (Kazakhstan). This is a real exchange of experience that unites and inspires!
It is also interesting to note that our applicants were present at the meeting! We are very glad that such events arouse interest among students who are considering studying in the Marketing specialty.
We thank our partners for supporting this idea! Together, we are creating a space where applicants, teachers and professionals can develop creative thinking and gain the skills necessary for the integration of Ukrainian business into European markets. This is just the beginning!