How do brands gain attention in 2025

🔍 How do brands gain attention in 2025? What works and what is already outdated? This was discussed during the open lecture “Marketing in 2025: Trends Shaping the Future”, which was held by Olena Kitchenko, Associate Professor of the Department Read more

Education. Business. Science.

🚀 Education. Business. Science. Together – it is possible! On April 17, 2025, an inspiring and productive meeting was held with our stakeholder – Kyrylo Nagorny, a mentor of the international business community Board in Kharkiv and Budapest, as well Read more

Scientific and methodological commissions

📍 On April 16, 2025, the Department of Marketing took part in the meeting of scientific and methodological commissions (subcommittees) of the higher education sector of the Scientific and Methodological Council of the Ministry of Education and Science of Ukraine, Read more

Introduction to Business Education

📚 On April 15, 2025, the Marketing Department joined the career guidance event “Introduction to Business Education”! We were pleased to host high school students from the Lyceum “Professional”. We held a rich and interesting program: 🎯 interactive master classes Read more

Marketing is more than advertising

💬 Marketing is more than advertising! It’s about creating value, attracting attention and innovative approaches to interacting with the audience. This is what was discussed during the meeting with the Business Development Manager of Jelvix – Dmitry Paziy, which took Read more

А lecture on digital promotion in tourism

📢 How it was: a lecture on digital promotion in tourism! 🌍🚀 On March 27, a dynamic and interesting lecture on online promotion of the tourism business was held at NTU “KhPI”, which brought together applicants, applicants and teachers! 🎤 Read more