How do brands gain attention in 2025? What works and what is already outdated?
This was discussed during the open lecture “Marketing in 2025: Trends Shaping the Future”, which was held by Olena Kitchenko, Associate Professor of the Department of Marketing of NTU “KhPI”.
The meeting brought together students of grades 10–11 of gymnasium No. 86, lyceum No. 87 of Kharkiv, Khoroshiv Lyceum of Bezlyudiv Village Council, Lipkuvat Lyceum and other educational institutions – those who are already interested in new meanings of communication, creativity and the impact of business on society.
During the lecture, they discussed:
• how advertising formats are changing in the digital age
• what is emotion marketing and why it works
• how business uses social responsibility to build loyalty
• why artificial intelligence is not the future, but already the reality of a marketer
It was lively, interactive and unexpectedly relevant.
This meeting became part of the educational project “Marketing School for Applicants”, which introduces high school students to the fascinating world of marketing to help them choose their path consciously and with interest.