Hello friends! We invite you to a new master class within the framework of the “Marketing Internship at NTU “KhPI” and “School of Marketing for Entrants at NTU “KhPI” projects.
Topic: “Consumer behavior in marketing: how to understand motivation and influence buyers’ decisions.”
Speaker: Victoria Antonova, graduate psychologist, bachelor, student of NTU “KhPI”, practicing specialist with more than 2 years of experience.
Date and time: October 8, 2024 (Tuesday), at 12:35 p.m.
Venue: online https://bit.ly/3NdmxHw
What we will talk about:
- How to understand the psychological motives influencing the consumer’s choice.
- Typology of consumers: how to segment them and approach different groups.
- Influence of social, cultural and economic factors on consumer behavior.
- Practical methods for analyzing purchasing behavior and making marketing decisions.
- How to create marketing strategies that motivate buyers to take action.
Why it is useful for applicants and students:
This workshop will help you better understand how the buyer’s mind works, which is key to creating effective marketing strategies. Knowing about consumer behavior gives you the opportunity to design campaigns that really influence customer decisions. This is important both for further education and for successful work in the field of marketing.
You will also have the opportunity to talk with the speaker and teachers of the department about the possibilities of admission to study and discuss the peculiarities of the study process at the department of marketing.