On April 1, 2026, as part of the program “Small Business School 2026 – Success Lab” a regular business seminar for young entrepreneurs was held on the topic “The Use of Modern IT Technologies and AI Models in Business Planning and Development.”
The event brought together representatives of academia, the business community, and higher education students.
Olena V. Lobach, Associate Professor of the Department of Project Management in Information Technology at the National Technical University “Kharkiv Polytechnic Institute,” participated in the event as a speaker.
In her presentation, she highlighted modern opportunities for applying IT solutions and artificial intelligence in the business environment, outlined prospects for their integration into enterprise planning, analysis, and development processes, and provided practical recommendations for implementing digital tools in company operations.
Particular attention was paid to the automation of business processes, data analytics, forecasting of market trends, and the use of AI to enhance the effectiveness of managerial decision-making.
Students from higher education institutions in Kharkiv also took part in the seminar. For them, the event became an opportunity to broaden their professional outlook and deepen their knowledge in the field of digital technologies.
Participation in such events contributes to the development of practical competencies among students and strengthens cooperation between the university and the business community.
The event was organized with the participation of leading educational, governmental, and public institutions of the Kharkiv region.