| № |
The name of the discipline |
Semester |
|
General training
|
| GT 1 |
Basics of scientific research |
1 |
 |
| GT 2 |
Data analysis tools |
1 |
|
Special training
|
| ST 1 |
Strategic marketing |
1 |
|
| ST 2 |
Relationship marketing |
1 |
|
| ST 3 |
Brand management |
1 |
|
| ST 4 |
Management of innovative development |
1 |
|
| ST 5 |
Project management in marketing |
2 |
|
| ST 6 |
Communications and negotiations |
2 |
|
| ST 7 |
Marketing effectiveness management |
2 |
|
Practical training
|
| PT |
Practical training |
3 |
|
Certification
|
| CE |
Certification |
3 |
|
| The educational component is selective professional |
| ECSP 1 |
International Marketing |
2 |
|
| ECSP 2 |
Business planning and organization |
2 |
|
| ECSP 3 |
Marketing management |
2 |
|
| ECSP 4 |
Foreign economic marketing activity |
2 |
|
| ECSP 5 |
Digital technologies in marketing |
2 |
|
| ECSP 6 |
Providing innovations |
2 |
|
| ECSP 7 |
Electronic commerce |
2 |
|
| ECSP 8 |
Advertising technologies |
2 |
|
| ECSP 9 |
Advertising management |
2 |
|
| ECSP10 |
Time management |
2 |
|
| ECSP 11 |
Marketing in anti-crisis management |
2 |
|
| ECSP 12 |
Social responsibility of business |
2 |
|
| DISCIPLINES OF FREE CHOICE OF GENERAL TRAINING |
| ECG 1 Ukrainian studies educational components |
| ECG 1 |
Ethnolinguistic processes in Ukraine |
3 |
|
| ECG 1 |
History of culture of Slobid Ukraine |
3 |
|
| ECG 1 |
The history of Ukrainian statehood |
3 |
|
| ECG 2 Educational component of psychological direction |
| ECG 2 |
Psychology of leadership in business |
3 |
|
| ECG 2 |
Psychology of leadership in education |
3 |
|
| ECG 2 |
Basics of professional psychology |
3 |
|
| ECG 3 Educational component of the legal direction |
| ECG 3 |
Legal regulation of innovative activity |
3 |
|
| ECG 3 |
Informational law |
3 |
|
| ECG 3 |
Copyright and related rights |
3 |
|
