EP Advertising business

EDUCATIONAL AND PROFESSIONAL PROGRAM
“ADVERTISING BUSINESS”

First level of higher education
in specialty 075 Marketing
field of knowledge: 07 Management and Administration
Qualification: Bachelor of Marketing

  • The term of study is 3 years and 10 months.
    Forms of education – full-time / part-time
    Funding sources – contract
    Tuition fee:UAH 30470/year (full-time); (part-time – UAH 13620 / year)
  • Conditions of entry:
    • after 11th grade on the basis of full comprehensive secondary education (FCSE);
    • after college, technical school (junior bachelor, junior specialist, professional junior bachelor)

Contract:

  • NMT and/or EIE, motivation letter;
  • Individual oral interview (only for special admission conditions).

The educational and professional program “Advertising Business” provides training of marketing specialists with an in-depth study of the basics of advertising, promotion and methods of activating consumer behavior, as well as conducting business in the field of advertising. Our graduates will be able to set up advertising activities efficiently, will have knowledge in the field of the latest communication technologies, will be able to manage business processes in advertising activities.

The main advantage of the educational and professional program is the formation of the acquirers of the system of professional knowledge and practical skills necessary for effective management of advertising and business processes in advertising activities based on the comprehensive application of marketing technologies and the latest communication technologies

Employment opportunities:

Graduates of the educational and professional program become specialists in the field of advertising, promotion, branding, PR technologies, planning of marketing events and have employment opportunities in the following positions:

  • marketer,
  • content manager,
  • PR manager,
  • Event marketer,
  • SMM manager,
  • brand promotion specialist,
  • head of the marketing department,
  • creative director,
  • media buyer,
  • advertising business manager.

During their studies, applicants have the opportunity to simultaneously undergo military training at the military department of National Technical University “KhPI”. Detailed information can be viewed at the link.

Disciplines studied:

“Advertising Business” educational program, in addition to mandatory disciplines, gives the opportunity to independently choose disciplines of specialized training in various areas. The educational program of 2023 offers 2 main directions:

  • Marketing of business processes – mastering the knowledge necessary in the organization of advertising business and its management. In this direction, applicants will learn how to manage competitiveness, justify the company’s marketing strategies, manage the risks of market activity, acquire skills in building consumer loyalty and customer relationship management (CRM).
  • Marketing communications – a more detailed familiarization of applicants with the main types and tools of establishing relations with the target audience. They will become real specialists in digital advertising, branding, PR, learn to use trade-marketing tools, acquire knowledge and skills in evaluating the effectiveness of advertising activities.

In addition to blocks of specialized training, applicants have the opportunity to choose disciplines of various types. For example, graphic design, tools for visualizing marketing information, neuromarketing, multicultural marketing, organizing your own business, managing startup projects, event marketing, developing advertising strategies, etc.

EP Gguarantor is Tatyana ROMANCHIK

phone: +380975110317

Admissions Committee of the Institute of Economics, Management and International Business (EMIB):

phone: +38(096)898-85-96

e- mail : emmb@khpi.edu.ua

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