On October 17, we invite students studying management and business to join the online lecture “Digital Business Models”, which will be held by Prof. Dr. Ulrich Pfeiffer from HSRW – Rhine-Waal University of Applied Sciences (Germany). This is the second of two introductory sessions for the participants of the DAAD Summer School 2024 “Building Sustainable Economies after the Crisis-2”, held jointly with HSRW for students of NTU “KPI”, but, like the previous time, anyone can join the lecture!

The agenda of the event is as follows:

1. Introduction to Business Models: Understanding the core structure of how businesses operate.
2. Digital vs. Traditional Business Models: Exploring the differences and the shift towards digitalization.
3. Software Business Models:
   1. Overview of various models used by software companies
   2. The “X-as-a-Service” Trend and its growing popularity
   3. Benefits and Challenges of Software as a Service (SaaS)
4. Tools for the Analysis of Digital Business Models: An introduction to methods for evaluating and analyzing digital business strategies.

We look forward to your participation!

 

Date and time: October 17, 2024. 8.00-10.00 German time (9.00-11.00 Ukrainian time)

Platform: online in Microsoft Teams