From November 25 to 29, 2024, our Management Department students, Kateryna Marchenko (BEM-623е) and Iryna Khirna (BEM-521a.e), took part in the “Understanding International Brand Management” program by Dukenet Network at Howest University of Applied Sciences (Belgium). Together with students from 7 European universities, they experienced the world of international brand management, exploring strategic positioning, marketing communications, and the management of global brands.
Throughout the game, our students improved their teamwork, problem-solving, and creative thinking skills, gaining valuable practical experience that will certainly contribute to their future professional growth in the field of management. We are also pleased to note that Associate Professor Olena Chaikova from our department was a mentor and a jury member, providing expert guidance and evaluation of the teams’ results.
We congratulate Kateryna Marchenko and Iryna Khirna on their outstanding participation and wish them continued success and new achievements!
