The problems of managing innovative development in the conditions of the fourth industrial revolution and changes in technological systems are studied. The role of digitization in forming the prerequisites for anticipatory innovative development is outlined. Approaches to knowledge management as the basis and result of innovative activity are outlined. The peculiarities of management of innovative development of universities in the conditions of technological transformations are determined. Approaches to market-oriented anti-crisis management of innovative development of regions and economic sectors are proposed.
For specialists in the field of innovation management and innovation marketing, knowledge management and marketing, intellectual capital management, anti-crisis management, as well as for teachers, graduate students and students of economic specialties of higher education institutions.
The collective monograph reveals the essence of the current issues of modern management of the competitiveness of enterprises in the context of the use and implementation of the developed scientific and methodological principles, concepts, methods and other results of research; development of concepts of formation and improvement of competitive advantages of business structures; development of practical recommendations for the application of modern methods and approaches of strategic management based on marketing innovations. The monograph is intended for use by teachers, graduate students in the field of knowledge “Management and administration” of higher education institutions, students, heads of organizations and all professionally interested persons.
The textbook examines the theoretical and methodical principles of marketing in the scope of professional regulatory disciplines, which are taught as part of the training of bachelors and masters in marketing. Contains a large number of examples and factual materials illustrating theoretical positions. The textbook is intended for bachelors, masters, postgraduates, as well as those studying marketing in non-economic specialties of higher educational institutions. It will be useful for teachers of higher educational institutions of economic specialties, entrepreneurs, managers and specialists of enterprises and a wide range of readers who are interested in current issues of modern marketing.
The manual contains educational and methodological materials for the study of the discipline “Consumer Behavior”. The block of educational and methodological support includes methodological advice for each topic of the discipline: necessary explanations for the topic, literature, a glossary of terms, educational tasks and tasks for testing knowledge.
Intended for applicants of specialty 075 “Marketing” of all forms of education.
The task of assessing the consumer attractiveness of goods is given, the most significant factors influencing consumer decision-making regarding the purchase of goods are determined, and economic and mathematical models for assessing the consumer attractiveness of universal goods are proposed.
Intended for applicants of specialty 075 “Marketing” of all forms of education.
The use of mathematical models in marketing management is due to the fact that they allow obtaining objectively substantiated results of analysis of situations and proposed decisions. It is advisable to use mathematical modeling in various situations of marketing activities, which include the processes of marketing research, development of product policy, pricing, communication policy, management of sales and supply chains, etc. The manual notes the interrelationships and features of the methods of building mozhdels, defines their possibilities and limitations. Presentation of theoretical material is accompanied by examples of quantitative problem solving and their explanations.
The workshop contains educational and methodological materials for the study of the discipline “Marketing Product Policy”. The block of educational and methodological support includes methodical advice for each topic of the discipline: necessary explanations for the topic, plan of the seminar session, main questions for discussion, practical tasks, tasks for testing knowledge and control questions.
Intended for applicants of specialty 075 “Marketing” of all forms of education.
The study guide is written in accordance with the study program of the course “Marketing Product Policy”. The main concepts of commodity policy are considered, the tools and methods of its assessment are defined.
The manual is intended for students of higher education majoring in “Marketing” of all forms of education, as well as a wide range of readers for general familiarization with the concepts of marketing product policy.
Logistics: a textbook for students of economic specialties / M. A. Tzeitlin, D. V. Raiko, O. A. Bilovodska and others. — Sumy: Tritoria, 2021. — 220 p. The basics of the organization and management of material flows in production, distribution and trade, based on a modern logistic approach to the integration of these types of activities, are outlined. The history of the term “logistics”, the tasks and content of the work of the participants in the logistics process, the methodological apparatus of logistics are considered.
Intended for students of economic specialties, as well as all those interested in the modern scientific direction — logistics
Ilyashenko S.M., Shipulina Yu.S., Raiko D.V. Introduction to the “Marketing” specialty: study guide — Sumy: Tritoria, 2020. — 132 p. The study guide is written in accordance with the study program of the course “Introduction to the specialty”. The textbook covers the basic concepts of marketing and marketing tools. Examples of problem solving are provided. For ease of use, a glossary of key concepts and an alphabetical index have been compiled.
The manual is intended for higher education graduates of the “Marketing” specialty of all forms of education, as well as a wide range of readers for general familiarization with marketing concepts.