Scientific and pedagogical staff of the Department of Marketing perform the following types of scientific works:
initiative scientific topics:
- Methods and tools of marketing and management in the digital economy (Head – Yu.S. Shipulina), DR 0123U103232 (07/01/2023-12/30/2025)
- Development of marketing in the conditions of informatization of society (Head – Kosenko O.P.), DR 0123U103215 (07/01/2023-12/30/2025)
- Peculiarities of using digital marketing in the process of rebuilding the economy of Ukraine (Head – D.V. Raiko), DR 0123U103225 (07/01/2023-12/30/2025)
scientific and technical cooperation and scientific consulting:
- The economic efficiency of the use of marketing communication measures at enterprises (FOP Tkachev M.V.) (Manager – Kosenko O.P.)
- Increasing the consumer attractiveness of the company’s services (TOV “TRANSAVTO”) (Head – V.Ya. Zaruba)
- Formation of strategies for the further development of the enterprise, including the development of market promotion, holistic positioning of the company, creation of a pricing policy for the assortment, as well as sales tactics of the offered services and goods (Manager – O.M. Kitchenko)
- Formation of a value marketing strategy to increase the level of competitiveness of the enterprise (Manager – Yu. S. Shipulina)
- Formation of the marketing activity strategy of the enterprise (NVP “Ekomash” LLP) (Head – D.V. Raiko)
- Scientific consulting AERO-IMMOBILIERE DE MANAGEMENT ET D’ENTREPONS in direction 075 Marketing (Head – M.V. Litvynenko)
- Scientific consulting of PROCOPTERE AVIATION in direction 075 Marketing (Head – M.V. Litvynenko)
- Strategic management of the development of the enterprise on the basis of marketing (Head – Raiko D.V.)
- The latest marketing technologies and their specificity in the activity of Ukrainian enterprises (Manager – O.M. Kitchenko)