How to create a successful brand in the digital age? A lecture for future marketers!
On February 4, 2025, the teachers of the Department of Marketing, Associate Professors Olena Kitchenko and Maria Miroshnyk, visited the Boyko School to conduct an interactive lecture for 10th grade students on the topic “Influence Marketing: How Content, Trends, and Trust Create Brands”.
During the meeting, they discussed how social networks, bloggers, and trending content influence consumer choices, and also analyzed real cases of successful use of influence marketing.
Tenth graders actively participated in the discussion, asked interesting questions, and analyzed how they themselves perceive brands in the digital environment.
We sincerely thank the Boyko School for the invitation and the opportunity to become part of the Science Week! We are confident that such meetings help students to better understand modern marketing trends and inspire them with new ideas.