Yesterday, a guest lecture was held at the Department of Marketing of NTU “KhPI” on the topic: “Consumer behavior in marketing: how to understand the motivation and influence the decisions of buyers” within the framework of the projects “Marketing Internship at NTU “KhPI” and School of Marketing for Entrants at NTU “KhPI”.
Speaker – Victoria Antonova.
The lecture was held in an interesting interactive format: the speaker asked questions that were actively answered by the audience. A bright presentation and a large amount of practical material made the event even more exciting.
After the lecture, students of the Department of Marketing and applicants asked the speaker questions, continuing the active discussion.
At the end of the event, for entrants of grades 10-11 of gymnasium #86, lyceum #87 in Kharkiv, Khoroshiv Lyceum of the Bezlyudivska Settlement Council and Lipkuvativ Lyceum, assistant professors of the department Olena Kitchenko and Maria Miroshnyk shared information about the advantages of studying in the “Marketing” specialty at NTU “Khpi”.