EDUCATIONAL AND PROFESSIONAL PROGRAM
“MARKETING”
Second level of higher education
in specialty 075 Marketing
field of knowledge: 07 Management and Administration
Qualification: Master of Marketing
Training period – 1 year 4 months
Admission requirements – educational level of Bachelor / Specialist / Master
The educational and professional program “Marketing” provides training for specialists in the management and development of marketing activities of economic entities, as a concept of enterprise management, in the field of strategic management, which involves the application of scientific research methodology for the selection of the company’s activities in a competitive market environment, in relation to marketing activities, using the reliability of the results obtained with the help of economic and mathematical models, appropriate methods of strategic planning of the enterprise’s activities, the development of marketing strategies and measures for their promotion.
The main advantage of the educational and professional program is the training of specialists with the ability to:
– manage and develop the marketing activities of organizations, as a concept of enterprise management;
– apply information technologies necessary for making and implementing sound management decisions regarding the assessment of the external and internal marketing environment of the enterprise, the degree and nature of competition on the market, analysis of the organization’s position on the market, formulation of proposals for their strengthening, development of the enterprise’s marketing strategy, including for entering foreign markets, implementation program, budget;
– control using information support for their implementation and evaluation of their effectiveness.
Employment opportunities:
Graduates of the educational and professional program become specialists in the field of promotion, branding, PR technologies, marketing event planning, advertising, international marketing and have employment opportunities in the following positions:
- marketing director,
- head of the advertising agency,
- head of the company’s marketing department,
- marketer,
- marketer-analyst,
- PR manager,
- brand manager,
- by experts in electronic commerce, electronic communications regarding the promotion of information technologies, new goods and services to consumers.
Admissions Committee of the Institute of Economics, Management and International Business (EMIB):
telephone: +38(096)898-85-96
e- mail : emmb@khpi.edu.ua
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