The Marketing Department of National Technical University “Kharkiv Polytechnic Institute” together with partners Miskolc University (Hungary), Otto von Guericke University of Magdeburg (Germany), University of Economics and Humanities (Poland), Zittau/Görlitz University of Applied Sciences (Germany), Technical University of Liberec (Czech Republic), University of Economics (Bulgaria) and Kazakh-German University (Kazakhstan) invites you to a large-scale event – participation in the cycle lectures “Modern marketing: theory and practical cases” from an expert in the field of marketing, which will be an essential stage in the development of cooperation between the university and our partners!
Invitation to the Lecture Series “Modern Marketing: Theory and Practical Cases”
The Department of Marketing at NTU “KhPI” is pleased to announce a major event that will mark a significant step forward in the collaboration between the university and our partners.
We invite you to join a series of lectures led by our partner and stakeholder, Kyrylo Nahornyi, a mentor with the International Business Community Board in Kharkiv and Budapest and an assistant at Monya Gets Marketing Bureau.
Why might this interest our partners?
You’ll have the opportunity to see how we prepare specialists through practical experience, focusing on unconventional approaches to solving marketing challenges. This can lay the foundation for new, creative solutions in both teaching and business.
Kyrylo Nahornyi will share case studies from various industries—construction, development, retail, pharma-retail, HoReCa, and FMCG. These cases illustrate how creative approaches and innovative solutions can enhance business efficiency.
The speaker will focus on non-standard strategies and creativity in marketing, allowing you to rethink your business processes.
Why might this be interesting for students?
The lectures will help you see how modern marketing uses creative approaches and innovations to achieve business goals.
Students will learn to think outside the box and tackle marketing challenges based on creative and unconventional solutions, crucial for integrating Ukrainian businesses into European markets.
For the Department of Marketing at NTU “KhPI,” this is another crucial step in strengthening cooperation with employers and partners, focusing on developing creativity and flexibility in preparing specialists capable of adapting to the fast-paced changes in global marketing.
When: November 14, 2024
Where: Online https://bit.ly/3As2W3E
Time: 14:00 (Central European Time (CET) – Germany, Poland, Hungary)
15:00 (Eastern European Time (EET) – Ukraine, Bulgaria)
18:00 (Aqtobe Time (AQTT) – Kazakhstan)
We sincerely hope you will actively participate in this event. Together, we can achieve common goals and make an essential step toward developing Ukrainian and international marketing through innovation and creative approaches!