Dear students,

We invite you to participate in the international game BrandY: “Understanding International Brand Management” by Dukenet.

You will have a unique opportunity to dive into international branding, where you can develop brand management skills by making key decisions regarding strategy, positioning, and marketing. The game requires a creative approach to problem-solving, helping you enhance your strategic thinking and creativity. BrandY encourages you to work in teams, strengthening your teamwork and communication skills while providing a practical experience as you face real challenges that will help you better understand the mechanisms of international business. Don’t miss the chance to be part of this exciting game, gain new knowledge, and meet new friends.

Event details:

Date of the game: 25 – 29 November 2024 (Arrival on the 24th, departure on the 30th)

Place: Howest University of Applied Sciences (Belgium)

Remember that there are also two online sessions of two hours each beforehand from the professors from Universities of the EU, where attendance is compulsory.

Finally, there’s this important information: a contribution of €120 per person to participate in this program (as a contribution to the daily lunch, the two social activities, and the final dinner).

For registration and inquiries, please contact Ass. Prof. Olena Chaykova by email: Olena.Chaikova@khpi.edu.ua  until November 1, 2024!

Join BrandY and learn about international management in an interactive format and international environment!