Lyudmila Larka

Lyudmila Larka

E-mail: larka.ludmila@khpi.edu.ua

Candidate of Economic Sciences, Associate Professor,
Associate Professor of the Department of Marketing

Teacher profiles:

Google Scholar
Researchgate
Scopus
Web of Science
ORCID
List of publications

Main disciplines:

  • Marketing research
  • Diagnostics of marketing activities of the enterprise
  • Formation of marketing tools for enterprise management
  • Marketing in anti-crisis management
  • Management of the effectiveness of marketing activities of the enterprise
  • Risks in marketing activities

 

Education: qualification economist-manager, National Technical University” Kharkiv Polytechnic Institute”, Kharkiv

Dissertation research: “Management of product assortment and parameters in market conditions” (08.00.04 – economics and enterprise management (by type of economic activity), 2009).

Experience in scientific and pedagogical work: over 19 years.

Research activities:

  1. Contractor under the economic contract No. 17125 dated January 22, 2024 with LLC “Kharkiv Hydrodrive Plant” (01.02.2025 to 01.11.2025). State registration number: 0125U000860 dated 02.02.2025 “Improving the management of marketing activities of the enterprise during the war period”
  2. Responsible executor of the topic “Features of the application of digital marketing in the process of rebuilding the economy of Ukraine” (No. DR 0123U103225 dated 07/13/2023)
  3. Scientific supervisor of the topic “Development of a product range management system for Keram Deco LLC”
  4. Executor of the stage of the topic: “Problems of renewing industrial production in Ukraine in modern conditions (strategic aspect)”, DR No. 117U004818
  5. Co-executor of the topic “Problems of adaptation of socio-economic systems to exogenous changes”, DR No. 0118U001941
  6. Co-executor of the topic “Substantiation of ways to ensure the competitiveness of business organizations in a changing market environment”, DR No. 012U110942

Internship and advanced training:

  1. Internship at Sumy State Pedagogical University named after A. S. Makarenko 27.10.25 – 05.12.25 within the framework of the implementation of a project on the use of modern technologies for teaching subjects in distance learning in higher education institutions, 180 academic hours (6 ECTS credits), order No. 2448 C dated 23.12.25. Topic “Digital competence of a teacher of a higher education institution” (certificate DO No. 22335-25)
  2. Completion of the course “Practical: AI-First” within the framework of the project of the marketing department “Practical in Marketing” at NTU “KhPI”, 07.11.25 – 04.12.25 (certificate)
  3. Completion of the course “Creative Marketing” within the framework of the project of the marketing department “Practical in Marketing” at NTU “KhPI”, 01.10.25 – 29.10.25 (certificate)
  4. Completion of the course “Educational Tools for Critical Thinking” on the Prometheus Massive Open Online Courses platform, 2 credits (60 hours), certificate dated 08.11.2024 (certificate)
  5. Completion of the course “Academic Integrity: Online Course for Teachers” on the Prometheus Massive Open Online Courses platform, 2 credits (60 hours), certificate dated 09.11.2024 (certificate)
  6. Studying a general English course at the Volt educational center and successfully passing tests confirming the level of preparation B2 (30 hours/1 credit), order 1138C dated 07/10/2024, certificate 240603 dated 06/14/2024.
  7. Zaporizhia National University, Department of Human Resources Management and Marketing, advanced training (internship) from September 19, 2022 to October 29, 2022. Topic “Improvement of the theoretical and methodological basis of marketing research management”, 6 credits (Certificate SS 02125243/36-22 dated 10/29/2022)
  8. Kharkiv National University of Construction and Architecture, topic “Improvement of skills and abilities in the preparation of methodological support for disciplines of the professional training cycle in the specialty 051 “Economics”” (6 months Order of NTU “KhPI” No. 2660S dated 11.12.18)
  9. Studying the course “Use of information technologies in distance education” Inter-branch Institute of Postgraduate Education (Certificate of advanced training PK 36627007/100217-17 06/30/2017)

Other achievements:

  • Membership in the Ukrainian Marketing Association since 2018
  • Membership in the Ukrainian Association for Management Development and Business Education since 2018

anagement and Business Education since 2018.