Diana Raiko

Raiko Diana

E-mail: diana.raiko@khpi.edu.ua

 

Main disciplines:

• Marketing product policy
• Consumer behavior
• Socially responsible marketing
• Relationship marketing

Education: Business Management”, economist-manager, Kharkiv State Polytechnic University, Kharkiv

Dissertation studies:

• “Economic assessment of the consumer attractiveness of innovative products” (specialty 08.02.02 – economics and management of NTP, 2003).
• “Strategic management of the development of marketing activity of an industrial enterprise” (specialty 08.00.04 – economics and management of enterprises (by types of economic activity), 2012).

Experience of scientific and pedagogical work: more than 20 years.

Scientific and research activities:

• Head of Government Agreement No. 17070 dated 10.01.2023 for the performance of research work on the topic “Strategic management of the development of the enterprise on the basis of marketing” between LLC “STC EKOMASH” and employees of the department of marketing for a period of 1 year 2023 from 09.01.2023 to 22.12.2023 State registration number 0123U100896 dated 02/07/2023
• Head of the NDR “Information system of marketing at the enterprise of the LLC NVP “Mashinobudivnyk” (DR No. 0119U002562), “Methodological and methodical support of strategic management of marketing activities of the machine-building complex of the Kharkiv region” (DR No. 0109U005060)
• Executor of scientific topics: “Development of mathematical models and methods of solving problems of production management in conditions of uncertainty” (DR No. 0106U005166); “Modeling the processes of reproduction of the socio-economic potential of the region’s industry” (DR No. 0110U001254), research budget works “Evaluation of the competitiveness of integrated business structures” (plan of the Scientific Research Center of Industrial Development Problems of the National Academy of Sciences of Ukraine, Kharkiv, DR No. 0107U006353), economic contractual research work “Development of methodological support for the management of economic and social development of industrial enterprises and scientific organizations” with the State Institute for Designing Enterprises of the Coke and Chemical Industry “GIPROKOKS” (plan of scientific research of the Kharkiv National University of Economics, Kharkiv, DR No. 0108U001693)
• As a scientific supervisor, she trained 1 doctor of philosophy (specialty: 051 Economics, 2020)
• Member of specialized academic councils in the specialty 08.00.04 – economics and enterprise management (by types of economic activity): specialized academic council D 64.050.02 of the National Technical University “Kharkiv Polytechnic Institute”; specialized academic council K 45.052.02 of Mykhailo Ostrogradsky Kremenchug National University (2012-2021)
• Member of the editorial board of the scientific publication “Bulletin of NTU KhPI” Series: Technical progress and production efficiency
• Participated as an opponent in the defense of dissertations for obtaining the scientific degree of Candidate of Economic Sciences (2009–2021)
• She took part in one-time specialized councils regarding preparation for the defense of a dissertation for obtaining the scientific degree of Doctor of Philosophy at NTU “KhPI” (2020–2021).

Internship and professional development:

• Academic Integrity at the University (VUM online), 2024. Certificate
• Erasmus+ Programme, Jean Monnet Module “EU Social Inclusion Policy” (Jean Monnet Project “EU Practices of Social and Economic Inclusion”), 16 hours, 2024. Certificate
• Erasmus+ Programme, Jean Monnet Module “EU Practices of Inclusive Protecting” (Jean Monnet Project “EU Practices of Social and Economic Inclusion”), 20 hours, 2024. Certificate
• scientific internship and foreign internship within the framework of the international agreement on granting a grant for mobility of Erasmus+ personnel for studies and internships between the PROGRAM COUNTRIES and PARTNER COUNTRIES (Grant agreement number: 19/1/KA 107/IN/060574/STT-011, University of Miskolc) from May 1 to 9, 2023 at the Faculty of Economics of the University of Miskolc, Miskolc, Hungary (basic internship report and scientific internship certificate in the amount of 180 hours (6 ECTS credits) dated 05/10/2023). Order of NTU KhPI No. 915 C dated 06/28/2023
• “Deepening knowledge of marketing management in the management system in modern conditions of the activities of enterprises and organizations”, Zaporizhia National University, M. Zaporizhia, 2019 (240 hours)

Other achievements:

• “A complex of educational and methodological support for the discipline “Consumer Behavior” was developed, which includes a textbook and a workshop, won recognition at the competition “Best textbook, study guide of NTU KhPI” for 2023. In the category of the best educational materials, they took honorable 2nd and 3rd place”
• 2nd place in the “Study guide” nomination (1. Tzeitlin M.A., Raiko D.V., Bilovodska O.A., Shipulina Yu.S., Ilyashenko N.S., Raiko V.F. Logistics: textbook. Sumy: “Territory” LLC, 2021. – 220 p.)
• 3rd place in the nomination “Study manual” (Marketing commodity policy: study manual / D.V. Raiko, Yu.S. Shipulina. Sumy: Tritoria, 2022. 158 p. ISBN 978-617-7971-11-4 ).
• Diploma of the Ministry of Education and Science of Ukraine, 2021
• Member of the Ukrainian Marketing Association.
• Member of subcommittee 5 on the specialty 075 Marketing, in accordance with “On approval of the personal composition of scientific and methodical commissions (subcommittees) of the higher education sector of the scientific and methodical council of the Ministry of Education and Science of Ukraine No. 5582 dated 04/25/2019.
• Management of students who won prizes in All-Ukrainian contests of student scientific and diploma theses (Khmelnytskyi, 2017-2021; Ternopil, 2018).
• Work as part of the organizing committee of the II stage of the All-Ukrainian contests-defenses of scientific research works of students — members of the Small Academy of Sciences – head of the “Macroeconomics” section (Kharkov) (from 2012 to the present).
• Scholarship holder of the Cabinet of Ministers of Ukraine for young scientists (2008-2010, by decision of the board of the Ministry of Education and Science of 9.10.2008, protocol No. 10/2-13 and resolution of the Committee for State Awards of Ukraine in the field of science and technology of 14.10.2008 No. 3)