Lyudmila Larka

Lyudmila Larka

E-mail: larka.ludmila@khpi.edu.ua

Main disciplines:

• Marketing research
• Marketing research in trade
• Introduction to the specialty
• Economic management of business development
• Justification of business decisions and risk assessment
• Diagnostics of the enterprise’s marketing activities
• Formation of marketing tools of enterprise management
• Marketing in anti-crisis management
• Management of the effectiveness of marketing activities of the enterprise
• Risks in marketing activities

Education: economist-manager qualification, National Technical University “Kharkiv Polytechnic Institute”, Kharkiv

Dissertation research: “Management of product assortment and parameters in market conditions” (08.00.04 – economics and management of enterprises (by types of economic activity), 2009).

Experience of scientific and pedagogical work: more than 16 years.

Scientific and research activities:

• Scientific leader of the topic “Development of a product assortment management system of Keram Deco LLC”
• Executor of the topic stage: “Problems of renewal of industrial production in Ukraine in modern conditions (strategic aspect)”, DR No. 117U004818.
• Co-executor of the topic “Problems of adaptation of socio-economic systems to exogenous changes”, DR No. 0118U001941.
• Co-executor of the topic “Justification of ways to ensure the competitiveness of business organizations in the conditions of a changing market environment”, DR No. 012U110942.
• Responsible executor of the topic “Peculiarities of the use of digital marketing in the process of rebuilding the economy of Ukraine” (No. DR 0123U103225 dated 07/13/2023).

Internship and advanced training:

• Studying at the general English language course at the “Volt” educational center and successfully passing tests confirming the B2 training level (30 hours/1 credit), order 1138С dated 07/10/2024, certificate 240603 dated 06/14/2024.
• Zaporizhzhia National University, department of personnel management and marketing, advanced training (internship) from September 19, 2022 to October 29, 2022. Topic “Improving the theoretical and methodological basis of marketing research management”, 6 credits (Certificate SS 02125243/36-22 from 29.10.2022)
• Kharkiv National University of Construction and Architecture, topic “Improving skills and abilities in the preparation of methodological support for the disciplines of the cycle of professional training in the specialty 051 “Economics”” (6 months Order of NTU “KhPI” No. 2660C dated 11.12.18)
• Training on the course “Using information technologies in distance education” Interbranch Institute of Postgraduate Education (Certificate of professional development PC 36627007/100217-17 06/30/2017)

Other achievements:

• Membership in the Ukrainian Marketing Association since 2018.
• Membership in the Ukrainian Association for the Development of Management and Business Education since 2018.