Maria Miroshnyk

Maria Miroshnyk

E-mail: mariia.miroshnyk@khpi.edu.ua

Main disciplines:

• Marketing
• Multicultural marketing
• Marketing services
• Planning and forecasting in marketing

Education:

• Kharkiv State Polytechnic University, 1998, bachelor’s qualification – management.
• Kharkiv State Polytechnic University, 2000, management in the production sphere (specialization: industrial marketing), specialist qualification – economist-manager

Dissertation studies: “Economic aspects of the development of sales of industrial products” (specialty 07.08.01 – industrial economics, 2006).

Experience of scientific and pedagogical work: more than 25 years.

Scientific and research activities:

• Responsible executor of the initiative theme “Development of marketing in the conditions of informatization of society”, 07/01/2023-12/30/2025
• Responsible executor of scientific consulting LLC “VPC” in direction 075 Marketing (Contract No. 201/02-2022 dated September 1, 2022)
• Responsible executor of the topic “Development of a product assortment management system of KeramDeco LLC” (contract No. 17775 dated 11.10.2018)
• Executor of the topic stage: “Problems of renewal of industrial production in Ukraine in modern conditions” (K 1701, UDC 65.011.8.099.12, No. DR117U004818). Order of NTU “KhPI” No. 569 OD dated 05.12.16, 2016-2021.
• Agreement on scientific cooperation No. 17/223-2019 dated February 19, 2019. FOP “Pylyuga D.V.” (PowerMotors///) , consulting period 10.10.2018 – 10.10.2022.

Internship and advanced training:

• Participation in the international advanced training course (webinar) on the topic: “Non-formal education and academic integrity in the training of bachelors and masters in the countries of the European Union and Ukraine”, from 04.02.2025-13.02.2025. Lublin (Republic of Poland). Certificate ES№ 22835- 45 hours /1.5 ECTS credits: 20 hours of practical sessions and 13 hours of self-study, 12 hours of lectures.
• Participation in the advanced training course of the spring cycle of trainings of the Ukrainian Marketing Association: “Marketing PRO: a practical approach through cases”, Certificate No. 56 – 120 hours (4 ECTS), from March 5 to May 21, 2025. Order No. 1205 С dated 09.07.2025
• Internship at the Sumy State Pedagogical University named after A.S. Makarenko. Topic of advanced training (internship): “Trends and prospects for the development of distance education in higher education”. 10/27/2025 to 12/05/2025. Certificate No. 22305-25 – 180 hours/6 ECTS credits. Order No. 2448 С dated 12/23/2025
• Participation in the course of international distance scientific and pedagogical advanced training on the topic: “Quality assurance of higher education: international experience”, from 12/18/2025 – 12/27/2025. Lublin (Republic of Poland). Certificate ES№ 25245- 45 hours / 1.5 ECTS credits: 20 hours of practical sessions and 13 hours of self-study, 12 hours of lectures.
• Attended the course: Using artificial intelligence AI-First within the framework of the project of the marketing department Marketing workshop at NTU KhPI. Study period 07.11.2025 – 04.12.2025.
• Attended the course: Creative marketing within the framework of the project of the marketing department Marketing workshop at NTU KhPI. Study period 01.10.2025 – 29.10.2025
• Passed the advanced training program on the topic: “Marketing tools for improving the quality of customer service” at LLC “MODEL POINT GROUP” from 01.12.2025- 24.12.2025, duration 30 hours (1 ECTS credit). Certificate No. 3213478-205.12.256
• Internship at the department of personnel management and marketing of the Zaporizhia National University for a period of 3 weeks (90 hours/ 3 credits) from 09/01/2022 to 10/21/2022. certificate of professional development (internship) No. СС02125243/37-22 dated 10/29/2022.
• Kharkiv National University of Radio Electronics. Improvement of skills and abilities in conducting theoretical classes and organizing independent work of students in the discipline “Marketing Planning” (Order No. 456 C dated February 25, 2019 from March 4, 2019 to May 4, 2019). Certificate of advanced training No. 391 dated May 13, 2019

Other achievements:

• Leadership of a permanent student scientific circle: Creative Marketing. Order of NTU “KhPI” 113 OD dated 01/28/19
• Membership in the Ukrainian Marketing Association (certificate No. 283 dated September 22, 2018)
• Preparation, organization and participation in a methodical seminar for economics teachers of secondary schools in Kharkiv on the topic: “Interactive methods in training students in economic specialties”, 2017.
• Preparation, organization and conduct of business training for students of graduating classes, on the topic: “How to win the audience in advertising: psychology of advertising, creatine in advertising and techniques of developing an advertising appeal”, 2018.