Nadia Tkacheva

Nadia Tkacheva

E-mail: nadiia.tkachova@khpi.edu.ua

 

Main disciplines:

• Marketing
• Marketing distribution policy
• Event marketing
• Business planning and organization

Education: master’s degree in “Organization Management”, manager-economist, National Technical University “Kharkiv Polytechnic Institute”, 2009.

Dissertation studies: “Formation of competitive advantages of machine-building enterprises on the basis of benchmarking” (specialty 08.00.04 – economics and management of enterprises (by types of economic activity), 2012).

Experience of scientific and pedagogical work: more than 15 years.

Scientific and research activity:

• Management of complex research work AGREEMENT No. 201/07-2022 on scientific and technical cooperation and scientific consulting on the topic “Formation of the strategy of marketing activity of the enterprise “STC “EKOMASH” LLC” from 01.12.2022 to 01.12.2027.
• The responsible executor of the initiative theme K1703 Peculiarities of the use of digital marketing in the process of rebuilding the economy of Ukraine. Academic supervisor. Raiko D.V., responsible executors L.S. Lark, N.P. Tkachova (07.23-12.2025) Order of the National Technical University of KhPI “On the inclusion of initiative NDRs in the thematic plan without funding” No. 197 OD dated 06.21.2022
• Executor of the scientific topic: “Justification of ways to ensure the competitiveness of business organizations in the conditions of a changing market environment” (DR No. 0121U110942).
• Participation in long-term scientific consulting in the FOP “M.V. Tkachev” on the topic “Evaluation of the marketing activity of the enterprise and increasing its competitiveness” Agreement No. 17/269-2019 On scientific cooperation.
• Executor of the state budget NDR: “Development of the organizational and economic mechanism of technology transfer” (DR No. 0108U001455), 2008-2010;”Formation of an organizational and economic mechanism for monitoring innovative activity” (DR No. 0111U002284) 2011-2013.

Internship and professional development:

• Completion of a scientific internship with the aim of: increasing professional competences in the field of industrial marketing; business marketing support; advertising management; event marketing; research, assessment and forecasting of national and international markets at the Department of Marketing of the Faculty of Economics of the Miskolc University from March 7 to April 18, 2024, as advanced training in the amount of 180 academic hours (6 ECTS).
• “Peculiarities of the implementation of the credit-module system of the organization of the educational process in agricultural higher education institutions of Ukraine”, National University of Bioresources and Nature Management of Ukraine NNI Postgraduate Education, 2019 (60 hours). Certificate of advanced training SS 00493706 / 015316 – 21 dated 05.11.21.
• “Using innovative learning technologies when studying the discipline “International Management and Marketing”, National University of Bioresources and Nature Management of Ukraine NNI Postgraduate Education, 2019 (150 hours). Certificate of advanced training SS 00493706 / 0094278 – 19 dated 04.05.19
• Interdisciplinary Institute of Postgraduate Education of NTU “KhPI”, Certificate PC 36627007/100212-17 dated June 30, 2017.

Other achievements:

• Successful completion of the “Academic Integrity at the University” course. Teacher: Serhii Kvit, director of the Center for Quality Assurance of Education of the National University “Kyiv-Mohyla Academy”, doctor of science, PhD, prof. NaUKMA (2024) Certificate
• Member of the Ukrainian Marketing Association.
• Management of the student problem group: School of Marketing Management (SHUM)” Order of NTU “KhPI” Order of NTU “KhPI” 344 units dated 14.11.22
• Preparation of the winner of the 1st stage of the competition of all-Ukrainian scientific works (Sofia Andriivna Kosenko, BEM-922a). With the cipher of the scientific work: “Event marketing”