Olena Kitchenko

Kitchenko Olena

E-mail: olena.kitchenko@khpi.edu.ua

Candidate of Economic Sciences, Associate Professor,
associate professor of the Department of Marketing,

Teacher profiles:

Google Scholar
Researchgate
Scopus
ORCID
List of publications

Main disciplines:

  • Marketing communications
  • Strategic marketing
  • Advertising technologies
  • Media planning

Education:

  • National Technical University “Kharkiv Polytechnic Institute”, 2005, specialty – “Marketing”, economist qualification;
  • Ukrainian Engineering and Pedagogical Academy, 2018, master’s degree, specialty “Educational Sciences”, professional qualification Pedagogical and scientific-pedagogical employee of educational institutions.

Dissertation studies: “Evaluation and use of energy saving potential of industrial enterprises” (specialty 08.00.04 – economics and management of enterprises (by types of economic activity), 2013).

Experience of scientific and pedagogical work: more than 18 years.

Scientific and research activity:

  • “Scientific supervisor and responsible executor of certain sections of the work under economic contractual topic No. 17099 dated January 22, 2024 with VPC LLC (February 1, 2024-January 31, 2025), “The latest marketing technologies and their specifics in the activities of Ukrainian enterprises.” State registration number 0124U001510 dated February 7, 2024.
  • Head and executor of individual sections of the farm contract topic “Development of approaches to improve the system of strategic marketing planning at small enterprises”, No. 17995 dated 09/18/2020. (2020 – 2021),
  • Executor of the stage of the farm contract topic “Problems of renewal of industrial production in Ukraine in modern conditions (strategic aspect)” (K 1701, DR No. 0117U004818),
  • Executor of the stage of the farm contract topic “Justification of ways to ensure the competitiveness of business organizations in the conditions of a changing market environment”, DR No. 0121U110942, 2021-2023.
  • Participated as an opponent in the defense of the thesis for the degree of Candidate of Economic Sciences, 2017.

Internship and professional development:

  • Participation in Spring school “European experience in Technology transfer” IN THE CONTEXT OF Jean Monnet UniTECH – 101047891 – JEAN-MONNET CHAIRS “European technology transfer for Ukrainian universities” / UniTECH, on the basis of Lviv Polytechnic National University, 04/16/2024. – April 25, 2024 – 30 hours / 1 ECTS credit. Order No. 1138С dated 10.07.2024 Certificate
  • Participation in the advanced training course based on Jean Monet’s module project “Business Models for Sustainable Development: Challenges and Digital Transformation” (BeSustainAble-101085651) at the Faculty of International Economic Relations and Tourism Business of Karazin University with the financial support of the European Commission. Certificate No. BSA 176/2024 – 90 hours / 3 ECTS credits. Order No. 1138С dated 10.07.2024 Certificate
  • Participation in the XXI International School-Seminar “Modern Pedagogical Technologies in Education” (Kharkiv, Ukraine, National Technical University “Kharkiv Polytechnic Institute” April 9-12, 2024) – 24 hours / 0.8 ECTS credit. Certificate
  • Short-term training with the support of the project “Development of labor potential for Ukraine”, namely training from the cycle “Training “soft” and “target” skills” on the topic “Developing the ability to quickly respond to changes”, 02.15.2024. SS Certificate #2009 – 3 hours / 0.1 credit. Certificate
  • Participation in the online school “Digital technologies in scientific research”, November 1, 2023. – 13.12.2023 Certificate No. 20231213/215 – 60 hours / 2 ECTS credits.
  • Internship at the department of personnel management and marketing of the Zaporizhia National University for a period of 6 weeks (180 hours/ 6 credits) from 18.05.2022 to 30.06.2022. certificate of professional development (internship) No. СС02125243/27-22 dated 30.06.2022. Certificate
  • Participation in the International School of Pedagogical Excellence Create Creative Entrepreneurs Leaders School. The Teaching Excellence International Training Program “Create Creative Entrepreneurs Leaders School” for lectures of Ukrainian HEIs (certificate No. – NGOIG-CSPBC-TTSCCELS-30-11-22-147) – 15 hours / 0.5 ECTS credits. Certificate
  • Participation in the training program “Brand of a scientist in the digital world” (certificate No. 1380) – 30 hours / 1 ECTS credit. Certificate
  • Participation in the XX International School-Seminar “Modern Pedagogical Technologies in Education” (Kharkiv, Ukraine, National Technical University “Kharkiv Polytechnic Institute” April 4-8, 2023) – 30 hours / 1 ECTS credit. Certificate
  • Participation in the professional development course “Progressive teaching: components of the quality system of higher education” from the NGO “Progressilny”, 03/15/2023. – 19.04.2023 Certificate No. PV – 0734 dated May 1, 2023. – 30 hours / 1 ECTS credit. Certificate
  • Participation in the advanced training course based on Jean Monet’s module project “Business Models for Sustainability: Challenges and Digital Transformations” at the Faculty of International Economic Relations and Tourism Business of the Karazin University with the financial support of the European Commission. Certificate No. BSA 060/2023 – 90 hours / 3 ECTS credits. Certificate
  • Online training under the “Active Citizens” Program from the “InSource” Initiative Development Center with the support of the “Strengthening Intersectoral Cooperation for Social Cohesion (SC3)” project, which is co-financed by the European Union and the British Council in Ukraine (British Council Ukraine). Certificate
  • Kharkiv National University of Construction and Architecture, topic: “Improving skills and abilities in conducting theoretical classes and organizing independent work of students in the discipline “Strategic Enterprise Management” (term 6 months, 2019, order of NTU “KhPI” No. 2660 C dated 11.12.2018 .)

Other achievements: membership in the Ukrainian Marketing Association (Certificate No. 279 dated September 22, 2018)