Romanchik Tatiana

Romanchik Tatiana

E-mail: tetiana.romanchyk@khpi.edu.ua

Тетяна РОМАНЧИКCandidate of Economic Sciences, Associate Professor,
associate professor of the Department of Marketing,
guarantor of the educational program “Advertising Business” of the first (bachelor’s) level of higher education.

Teacher profiles:
Google Scholar
Researchgate
Scopus
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List of publications

Main disciplines:

  • Advertising business
  • Marketing and branding of the hotel and restaurant business
  • Tourism marketing
  • Advertising management

Education: economist, Kharkiv Institute of Public Catering, Kharkiv, 1991.

Dissertation research: “Development of methodological tools for managing the competitiveness of the products of an industrial enterprise” (specialty 08.00.04 – economics and management of enterprises (by types of economic activity), 2013).

Experience of scientific and pedagogical work: more than 16 years.

Scientific and research activity:

  • Responsible executor of the farm contract topic “Strategic management of the development of the enterprise on the basis of marketing”, No. 17070 dated 01.10.2023, DR No. 0123U100896
  • Executor of the stage of the farm contract topic “Problems of renewal of industrial production in Ukraine in modern conditions (strategic aspect)” (K 1701, DR No. 0117U004818)
  • Executor of the stage of the farm contract topic “Justification of ways to ensure the competitiveness of business organizations in the conditions of a changing market environment”, DR No. 0121U110942, 2021-2023

Internship and advanced training:

  • Internship at the department of personnel management and marketing of the Zaporizhia National University for a period of 6 weeks (180 hours/ 6 credits) from 05/18/2022 to 06/30/2022. certificate of professional development (internship) No. СС02125243/25-22 dated 06/30/2022.
  • Kharkiv National University of Radio Electronics, Department of Economic Cybernetics and Economic Security Management, 2019 (160 hours).
  • “Standard of non-discriminatory advertising: methodological recommendations for inclusion in work programs of educational disciplines”, Ukrainian Marketing Association, 2019.
  • Online lecture from the speakers of the Annual Research Conference of the Central Banks of Ukraine and Poland as part of Ukraine Economy Week 2020, 2020.

Other achievements:

  • Member of the Ukrainian Marketing Association (since 2018)
  • Member of the Ukrainian Association for the Development of Management and Business Education (since 2018)