Romanchik Tatiana
E-mail: tetiana.romanchyk@khpi.edu.ua
Candidate of Economic Sciences, Associate Professor,
associate professor of the Department of Marketing,
guarantor of the educational program “Advertising Business” of the first (bachelor’s) level of higher education.
Teacher profiles:
Google Scholar
Researchgate
Scopus
Web of Science
ORCID
List of publications
Main disciplines:
- Advertising business
- Marketing and branding of the hotel and restaurant business
- Tourism marketing
- Advertising management
Education: economist, Kharkiv Institute of Public Catering, Kharkiv, 1991.
Dissertation research: “Development of methodological tools for managing the competitiveness of the products of an industrial enterprise” (specialty 08.00.04 – economics and management of enterprises (by types of economic activity), 2013).
Experience of scientific and pedagogical work: more than 16 years.
Scientific and research activity:
- Responsible executor of the farm contract topic “Strategic management of the development of the enterprise on the basis of marketing”, No. 17070 dated 01.10.2023, DR No. 0123U100896
- Executor of the stage of the farm contract topic “Problems of renewal of industrial production in Ukraine in modern conditions (strategic aspect)” (K 1701, DR No. 0117U004818)
- Executor of the stage of the farm contract topic “Justification of ways to ensure the competitiveness of business organizations in the conditions of a changing market environment”, DR No. 0121U110942, 2021-2023
Internship and advanced training:
- Internship at the department of personnel management and marketing of the Zaporizhia National University for a period of 6 weeks (180 hours/ 6 credits) from 05/18/2022 to 06/30/2022. certificate of professional development (internship) No. СС02125243/25-22 dated 06/30/2022.
- Kharkiv National University of Radio Electronics, Department of Economic Cybernetics and Economic Security Management, 2019 (160 hours).
- “Standard of non-discriminatory advertising: methodological recommendations for inclusion in work programs of educational disciplines”, Ukrainian Marketing Association, 2019.
- Online lecture from the speakers of the Annual Research Conference of the Central Banks of Ukraine and Poland as part of Ukraine Economy Week 2020, 2020.
Other achievements:
- Member of the Ukrainian Marketing Association (since 2018)
- Member of the Ukrainian Association for the Development of Management and Business Education (since 2018)