Svetlana Chernobrovkina

Svetlana Chernobrovkina

E-mail: svitlana.chernobrovkina@khpi.edu.ua

Main disciplines:

• Marketing
• Branding
• Public Relations in business
• Advertising and public relations
• World market of goods and services
• Communication, negotiations, mediation
• Modern forms of business communications

Education: Kharkiv State Polytechnic University, 1999, management in the production sphere (specialization: industrial marketing), economist-manager.

Dissertation studies: “Formation of means of marketing communications of machine-building enterprises” (specialty 08.00.04 – economics and management of enterprises (by types of economic activity), 2020).

Experience of scientific and pedagogical work: more than 20 years.

Scientific and research activity:

• Responsible executor of the initiative scientific research work “Justification of ways to ensure the competitiveness of business organizations in the conditions of a changing market environment”, No. K 1702, DR No. 0121U110942 execution dates 04.2021 – 04.2023.
• Responsible executor of the initiative topic “Methods and tools of marketing and management in the digital economy”, (DR #0123U103232) 2023 – 12.2025.
• Scientific consulting of AERO-IMMOBILIERE DE MANAGEMENT ET D’ENTREPONS in direction 075 Marketing (Contract 88/173-2018 dated 04.07.2018).
• Member of the Ukrainian Marketing Association, certificate #284.

Internship and advanced training:

• Ukrainian Marketing Association LIFECELL DIGITAL ACADEMY. Participation in the training cycle (certificate No. 225 dated 16.12.2021) – 30 hours / 1 ECTS credit. PC Order No. 64 dated 01.23.2023
• Improving knowledge of a foreign language (Certificate of English language courses Green Forest from 01.02.2022) – 30 hours / 1 ECTS credit. PC Order No. 64 dated 01.23.2023
• Participation in the XIX International School-Seminar “Modern Pedagogical Technologies in Education” (Kharkiv, Ukraine, National Technical University “Kharkiv Polytechnic Institute” February 2-4, 2022) – 18 hours / 0.6 ECTS credits. PC Order No. 64 dated 01.23.2023
• Participation in the Jean Monnet Module “EUROPEAN INTEGRATION OF UKRAINE IN THE CONDITIONS OF INDUSTRY 4.0” project (611674-EPP-1-2019-1-UA-EPPJMOMODULE) (certificate #284/2022) – 114 hours / 3.8 ECTS credits. PC Order No. 64 dated 01.23.2023
• International post-graduate practical internship “New and innovative teaching methods”, Małopolska School of Public Administration, Krakow University of Economics, Poland, February 06 – March 17, 2023 (certificate No. NR 3451/MSAP/2023) – 180 hours / 6 ECTS credits
• Participation in the VI All-Ukrainian round table “Youth of Podillia masters marketing” on the topic: “Artificial intelligence in marketing: advantages and risks of use”
  (Vinnytsia, June 20, 2023)
• “Smart specialization strategies. Estonian experience”, Estonia, Tallinn, 2021 (15 hours)
• “Improving skills and abilities in conducting theoretical classes and organizing independent work of students in the discipline “Marketing”, Kharkiv National University of Radio Electronics, Ukraine, Kharkiv, 2020 (180 hours)
• XVI International methodical school-seminar “Modern pedagogical technologies in education”, Ukraine, Kharkiv, 2019. (20 hours)
• XV International methodical school-seminar “Modern pedagogical technologies in education” Ukraine, Kharkiv, 2018.

Other achievements:

• management of a female student who won the 3rd place in the 2nd stage of the All-Ukrainian Student Olympiad in the specialty “Marketing” at the first (bachelor’s) level of higher education, 2018.
• member of the Ukrainian Marketing Association (since 2018)