Svitlana Chernobrovkina

Svitlana Chernobrovkina

E-mail: svitlana.chernobrovkina@khpi.edu.ua

Main teaching disciplines:

• Marketing
• Branding
• Public Relations in Business
• Advertising and Public Relations
• Global Market of Goods and Services
• Communication and Negotiation
• Contemporary Forms of Business Communication

Education: Kharkiv State Polytechnic University, 1999 Degree in Management in the Production Sector Specialization: Industrial Marketing Qualification: Economist–Manager

Dissertation studies:

“Formation of Marketing Communication Tools of Machine-Building Enterprises”
Specialty: 08.00.04 – Economics and Management of Enterprises (by Types of Economic Activity), 2020

Academic and Teaching Experience: More than 20 years of scientific and pedagogical work experience.

Scientific and research activities:

• Principal Investigator of the internal research project “Methods and Tools of Marketing and Management in the Digital Economy” (State Registration No. 0123U103232), 2023 – December 2025.
• Principal Investigator under the business contract No. 17125 dated 15.01.2025 for the project “Improvement of Enterprise Marketing Management during the War Period” between LLC “Kharkiv Plant Hydropryvid” and the staff of the Department of Marketing, from 01.02.2025 to 01.11.2025 (State Registration No. 0125U000860 dated 02.02.2025).
• Researcher of the internal research project “Peculiarities of Using Digital Marketing in the Process of Rebuilding Ukraine’s Economy” (State Registration No. 0123U103225), July 2023 – December 2025.
• Researcher of the internal research project “Development of Marketing in the Context of Society Informatization” (State Registration No. 0123U103215), July 2023 – December 2025.
• Principal Investigator of the internal research project “Substantiation of Ways to Ensure the Competitiveness of Business Organizations in a Changing Market Environment”, No. K 1702, State Registration No. 0121U110942, implementation period: April 2021 – April 2023.
• Scientific consulting for AERO-IMMOBILIERE DE MANAGEMENT ET D’ENTREPONS in the field 075 “Marketing” (Contract No. 88/173-2018 dated 04.07.2018).
• Member of the Ukrainian Marketing Association, Certificate No. 284.

Internship and advanced training:

• Erasmus+ Jean Monnet Winter School: “EU Strategic Priorities 2024–2029: New Opportunities and Challenges for the European Union and Ukraine”, Alfred Nobel University (60 hours / 2 ECTS credits) (February 3–28, 2025) (Certificate).
• Internship at Sumy State A.S. Makarenko Pedagogical University, Sumy, Ukraine, from October 27, 2025 to December 5, 2025, as part of a project on using modern teaching technologies for disciplines in distance learning at higher education institutions (180 hours / 6 ECTS credits). Order No. 2448S dated December 23, 2025 (Certificate).
• Professional development at LLC “MODEL POINT GROUP” on the topic “Using Digital Communication Forms for Enterprise Product Promotion”, from December 1, 2025 to December 24, 2025 (30 hours / 1 ECTS credit). Certificate No. 3213478-205.12.255 (Certificate).

Other achievements:

• Supervision of a student who took 3rd place in the 2nd stage of the All-Ukrainian Student Olympiad in the specialty “Marketing” for the first (bachelor’s) level of higher education, 2018.
• Supervision of a student who took 3rd place in the competition for the best diploma theses of the master’s qualification level in the specialty “Marketing”, applicant: V. Voznenko, BEM-M923k. Order No. 178 OD dated 04.06.2025.