Svitlana Vasyltsova

Svitlana Vasyltsova

E-mail: svitlana.vasyltsova@khpi.edu.ua

Main disciplines:

• Project management in marketing
• Marketing pricing
• Planning and auditing of marketing activities
• Planning and auditing of international marketing activities
• Audit of marketing activities

Education:

• National Technical University “Kharkiv Polytechnic Institute”, 2005, specialty – “Marketing”, economist qualification;
• Ukrainian Engineering and Pedagogical Academy, 2018, master’s degree, specialty “Educational Sciences”, professional qualification Pedagogical and scientific-pedagogical employee of educational institutions.

Dissertation studies:

• “Formation and evaluation of a portfolio of real innovation and investment projects at processing enterprises” (specialty 08.00.04 – economics and management of enterprises (by types of economic activity), 2013).

Experience of scientific and pedagogical work: more than 18 years.

Scientific and research activity:

• Head and executor of individual sections of the contract topic “Development of approaches to improve the strategic marketing planning system at small enterprises”, No. 17995 dated 09/18/2020. (October 2020 to October 1, 2021),
• Executor of the stage of the farm contract topic “Problems of renewal of industrial production in Ukraine in modern conditions (strategic aspect)” (K 1701, DR No. 0117U004818),
• Executor of the stage of the farm contract topic “Justification of ways to ensure the competitiveness of business organizations in the conditions of a changing market environment”, DR No. 0121U110942, 2021-2023.
• Executor of the initiative NDR on the topic “Development of marketing in the conditions of informatization of societies” (topic number: К1705, implementation period: 07.2023 – 12.2025.)

Internship and professional development:

• Internship at the department of personnel management and marketing of the Zaporizhia National University for a period of 6 weeks (180 hours/ 6 credits) from 05/18/2022 to 06/30/2022. certificate of professional development (internship) No. СС02125243/26-22 dated 06/30/2022.
• “Improving skills and abilities in conducting theoretical classes and organizing independent work of students in the discipline “Project Management in Marketing”, Kharkiv National University of Radio Electronics, Department of Economic Cybernetics and Economic Security Management, 2020. Certificate No. 454 dated 06/30/2020 (6 credits).
• Studying at the general English language course at the Ukrainian British College from 01.02.23 – 24.05.2024 – 30 hours / 1 ECTS credit. Certificate (order 1138С dated 10.07.2024)

Other achievements:

• Management of the student student of the BEM 921a group Ilyina Olga, who became the winner of the 1st round of the All-Ukrainian competition for student research papers on Marketing (order #872-СТ dated 06.08.22)
• Leadership of the student group BEM 919a Ronzik E.S.a, who became the winner of the 1st round of the All-Ukrainian competition of student research papers on Marketing
• Member of the Ukrainian Marketing Association.