SYLLABUS OF EDUCATIONAL DISCIPLINES FOR THE 2024/2025 ACADEMIC YEAR
SECOND (MASTER’S) LEVEL OF HIGHER EDUCATION
OP “MARKETING”
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| № | The name of the discipline | Semester | |
General training |
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| GT 1 | Basics of scientific research | 1 |  |
| GT 2 | Data analysis tools | 1 | |
Special training |
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| ST 1 | Strategic marketing | 1 | |
| ST 2 | Relationship marketing | 1 | |
| ST 3 | Brand management | 1 | |
| ST 4 | Management of innovative development | 1 | |
| ST 5 | Project management in marketing | 2 | |
| ST 6 | Communications and negotiations | 2 | |
| ST 7 | Marketing effectiveness management | 2 | |
Practical training |
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| PT | Practical training | 3 | |
Certification |
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| CE | Certification | 3 | |
| The educational component is selective professional | |||
| ECSP 1 | International Marketing | 2 | |
| ECSP 2 | Business planning and organization | 2 | |
| ECSP 3 | Marketing management | 2 | |
| ECSP 4 | Foreign economic marketing activity | 2 | |
| ECSP 5 | Digital technologies in marketing | 2 | |
| ECSP 6 | Providing innovations | 2 | |
| ECSP 7 | Electronic commerce | 2 | |
| ECSP 8 | Advertising technologies | 2 | |
| ECSP 9 | Advertising management | 2 | |
| ECSP10 | Time management | 2 | |
| ECSP 11 | Marketing in anti-crisis management | 2 | |
| ECSP 12 | Social responsibility of business | 2 | |
| DISCIPLINES OF FREE CHOICE OF GENERAL TRAINING | |||
| ECG 1 Ukrainian studies educational components | |||
| ECG 1 | Ethnolinguistic processes in Ukraine | 3 | |
| ECG 1 | History of culture of Slobid Ukraine | 3 | |
| ECG 1 | The history of Ukrainian statehood | 3 | |
| ECG 2 Educational component of psychological direction | |||
| ECG 2 | Psychology of leadership in business | 3 | |
| ECG 2 | Psychology of leadership in education | 3 | |
| ECG 2 | Basics of professional psychology | 3 | |
| ECG 3 Educational component of the legal direction | |||
| ECG 3 | Legal regulation of innovative activity | 3 | |
| ECG 3 | Informational law | 3 | |
| ECG 3 | Copyright and related rights | 3 | |