Yuliia Shypulina

Shypulina Yuliia

E-mail: yuliia.shypulina@khpi.edu.ua

Main disciplines:

• Introduction to the specialty
• Digital marketing
• Innovation marketing
• Commodity innovation policy

Education: master’s degree in business economics, Sumy State University, Sumy

Dissertation studies:

• “Management of the potential of innovative development of industrial enterprises” (specialty 08.02.02 – economics and management of NTP, 2006).
• “Methodological principles of forming an innovation-friendly environment at the enterprise” (specialty 08.00.04 – economics and management of enterprises (by types of economic activity), 2018).

Experience of scientific and pedagogical work: more than 19 years.

Scientific and research activity:

• Responsible executor of the theme “Formation of value marketing strategy to increase the level of competitiveness of the enterprise” (scientific and technical cooperation and scientific consulting), No. 201/06-2022, 01.12.2022 – 01.12.2027
• Agreement on the creation of scientific and technical products “Strategic management of the development of the enterprise on the basis of marketing”, DR No. 0123U100896, 2023
• Head of the initiative research topic “Methods and tools of marketing and management in the digital economy”, 2023 – 2025
• Grant of the President of Ukraine “Formation of the mechanism for managing the potential of innovative development of industrial enterprises in the context of the concept of sustainable development”, DR No. 0111U004965, 2011.
• Head of the state budget topic “Knowledge management mechanism in the system of innovative development of economic entities”, DR No. 0117U002255, 2017-2019.
• Executor of scientific topics: “Scientific substantiation of the economic prerequisites for Ukraine’s entry into the information society” (DR No. 0100U003224), “Problems of the economy and management of the development of enterprises in a transitory economy” (DR No. 0103U004592), “Development of scientific foundations of marketing innovations” (DR No. 0109U001384), “Development of a mechanism for implementing ecological innovations” (DR No. 0112U001378), “Fundamental bases of managing the development of innovative culture of industrial enterprises” (DR No. 0115U000687), “Mechanisms for the formation of market-oriented innovative breakthrough strategies” (DR No. 0112U008148), “Diagnostics of the state of innovation enterprise culture” (No. 53.16-01.14.SP).
• As a supervisor, I trained 1 candidate of economic sciences (specialty: 08.00.04 – economics and enterprise management (by types of economic activity, 2015) and 1 doctor of philosophy (specialty: 075 Marketing, 2021).
• Participated as an opponent in the defense of dissertations for obtaining the scientific degree of Candidate of Economic Sciences (2014–2021).
• Participated in one-time specialized councils regarding preparation for the defense of a dissertation for obtaining the scientific degree of Doctor of Philosophy at NTU “KhPI” (2020–2023).
• Member of the editorial board of scientific publications “Regional Economic Development Strategy” (KNEU) (Category B) and “Economics and Entrepreneurship” (KNEU) (Category B) since 2018.
• Reviewer of the scientific journal “MIND”, Poland.

Internship and advanced training:

• Academic Integrity at the University (VUM online), 2024. Certificate
• Erasmus+ Programme, Jean Monnet Module “EU Social Inclusion Policy” (Jean Monnet Project “EU Practices of Social and Economic Inclusion”), 2024. Certificate
• Erasmus+ Programme, Jean Monnet Module “EU Practices of Inclusive Protecting” (Jean Monnet Project “EU Practices of Social and Economic Inclusion”), 2024. Certificate
• Advanced qualification of an expert BY NAME. Training for heads of expert groups, 2023. Certificate
• Basics of Web UI development 2022 (Prometheus), 2023. Certificate
• Academic Integrity: An Online Course for Teachers (Prometheus), 2023. Certificate
• Innovative approaches in the educational process. Digital technologies in education (ZNU, 6 ECTS credits), 2022. Certificate
• Basics of digital marketing (Google Digital Workshop), 2022. Certificate
• Digital Marketing (Prometheus), 2022. Certificate
• ICDL Ukrainian digital citizen, 2022. Certificate
• Digigram 2.0 for citizens, 2021. National online platform for digital literacy. Certificate
• Digigram for teachers, 2021. National online platform for digital literacy. Certificate
• Digital Marketing and Social Networks, 2020. Certificate
• Work with the client base and inbound marketing, 2020. Certificate
• Marketing strategy in the Digital environment (Digital marketing strategy), 2020. Certificate
• Contextual advertising. Google AdWords, 2020. Certificate
• Introduction: Digital Marketing for School and College Students, 2020 National Digital Literacy Online Platform. Certificate
• Training for trainers, 2020. National online platform for digital literacy. Certificate
• “Friendly Digital Finance”, 2020. National online platform for digital literacy. Certificate
• Digigram 1.0 for citizens, 2020. National online platform for digital literacy. Certificate
• International Scientific and Practical Conference “Sustainable Development in the Post-Pandemic Period, Estonia, 2021 (15 hours). Certificate
• Innovation in educational process: methods, approaches, technologies (on the example of preparation of bachelors and masters), Praha, 2018. (108 hours). Certificate
• Marketing and management of innovative activities. Electronic commerce. Sumy State University, 2018

Other achievements:

• Scholarship holder of the Cabinet of Ministers of Ukraine for young scientists, 2007–2009.
• Expert of the National Agency for Quality Assurance of Higher Education (since 2020).
• Member of the Ukrainian Marketing Association.