EDUCATIONAL AND PROFESSIONAL PROGRAM
“MARKETING”
Second level of higher education
in specialty 075 Marketing
field of knowledge: 07 Management and Administration
1 | Mandatory educational components | Semester | |
1.1 | General training | ||
GT 1 | Basics of the scientific research | 1 | ![]() |
GT 2 | Data analysis tools | 1 | ![]() |
1.2 | Special (professional) training | ||
ST1 | Strategic marketing | 1 | ![]() |
ST2 | Relationship marketing | 1 | ![]() |
ST3 | Brand management | 1 | ![]() |
ST4 | Communication, negotiations, mediation | 1 | ![]() |
ST5 | Management of innovative development | 1 | ![]() |
ST6 | Project management in marketing | 2 | ![]() |
ST7 | Practice | 3 | ![]() |
2 | Elective educational components | ||
Professional training | |||
2.1.1 | Profiled package of disciplines 01 “Advertising business” | ||
OP1.1 | Electronic commerce | 2 | ![]() |
OP1.2 | Advertising technologies | 2 | ![]() |
OP1.3 | Advertising management | 2 | ![]() |
2.1.2 | Profiled package of disciplines 02 “Marketing Management” | ||
OP2.1 | Time-management | 2 | ![]() |
OP2.2 | Marketing in anti-crisis management | 2 | ![]() |
OP2.3 | Marketing management | 2 | ![]() |
2.2 | Disciplines of free choice of specialized training according to the list (the list is attached) | ||
OPT1 | Sales management on B2B and B2G markets | 2 | ![]() |
OPT2 | Business planning and organization | 2 | ![]() |
OPT3 | Diagnostics of marketing activities | 2 | ![]() |
OPT4 | Foreign economic marketing activity | 2 | ![]() |
OPT5 | Digital technologies in marketing | 2 | ![]() |
OPT6 | Providing innovations | 2 | ![]() |
Guide for academic group of the 2023/2024 academic year EP “Marketing”
1 semester | БЕМ-М923dіа.е | ![]() |
1 semester | БЕМ-М923іk.е | ![]() |
2 semester | БЕМ-М923іk.е | ![]() |