Marketing is more than advertising

Marketing is more than advertising!
It’s about creating value, attracting attention and innovative approaches to interacting with the audience. This is what was discussed during the meeting with the Business Development Manager of Jelvix – Dmitry Paziy, which took place within the framework of the projects “Marketing Workshop” and “Marketing School for Applicants” at NTU “KhPI”.
The topic of the meeting: “Gamification in marketing and creating value for business” – relevant, dynamic, filled with examples from real business. Dmitry shared his unique experience, talked about gamification trends that really work, and how they help brands create value for their customers.
There were many interesting questions, lively discussion and motivating presentation of the material.
We also talked with the applicants about the advantages of studying in the specialty “Marketing” and career opportunities in this dynamic field.
We sincerely thank Dmytro Paziy for the cool lecture, as well as all the participants who joined the event!
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