SYLLABUS OF EDUCATIONAL DISCIPLINES FOR THE 2023/2024 ACADEMIC YEAR
SECOND (MASTER’S) LEVEL OF HIGHER EDUCATION
OP “MARKETING”
| 1 | Mandatory educational components | Semester | |
| 1.1 | General training | ||
| GT 1 | Basics of the scientific research | 1 |  |
| GT 2 | Data analysis tools | 1 | |
| 1.2 | Special (professional) training | ||
| ST1 | Strategic marketing | 1 | |
| ST2 | Relationship marketing | 1 | |
| ST3 | Brand management | 1 | |
| ST4 | Communication, negotiations, mediation | 1 | |
| ST5 | Management of innovative development | 1 | |
| ST6 | Project management in marketing | 2 | |
| ST7 | Practice | 3 | |
| 2 | Elective educational components | ||
| Professional training | |||
| 2.1.1 | Profiled package of disciplines 01 “Advertising business” | ||
| OP1.1 | Electronic commerce | 2 | |
| OP1.2 | Advertising technologies | 2 | |
| OP1.3 | Advertising management | 2 | |
| 2.1.2 | Profiled package of disciplines 02 “Marketing Management” | ||
| OP2.1 | Time-management | 2 | |
| OP2.2 | Marketing in anti-crisis management | 2 | |
| OP2.3 | Marketing management | 2 | |
| 2.2 | Disciplines of free choice of specialized training according to the list (the list is attached) | ||
| OPT1 | Sales management on B2B and B2G markets | 2 | |
| OPT2 | Business planning and organization | 2 | |
| OPT3 | Diagnostics of marketing activities | 2 | |
| OPT4 | Foreign economic marketing activity | 2 | |
| OPT5 | Digital technologies in marketing | 2 | |
| OPT6 | Providing innovations | 2 | |
Guide for academic group of the 2023/2024 academic year EP “Marketing”
| 1 semester | БЕМ-М923dіа.е |  |
| 1 semester | БЕМ-М923іk.е | |
| 2 semester | БЕМ-М923іk.е | |