On March 25, 2026, the Department of Marketing of NTU “KhPI” held an online round table
“Modern approaches to the educational process” 🎓💻
The event brought together applicants, postgraduate students, stakeholders, participants of the “Marketing Workshop” and “Marketing School for Applicants”, creating a space for professional dialogue between the university and business 🤝
🔹 Vice-Rector for Research Andriy Marchenko delivered a welcoming speech.
📌 The event presented the socio-educational project
“Stay, create and win together with NTU “KhPI””, which was presented by Ruslan Kryvobok – Head of the NDC of NTU “KhPI” 🌱
🎤 The speakers of the event were:
• Diana Raiko – Head of the Department of Marketing;
• Volodymyr Kryvomlyn — certified specialist, official Google Partner, postgraduate student and stakeholder of the department.
The meeting considered modern approaches to the use of digital tools in the educational process, in particular the capabilities of the Google Ads platform, the logic of creating advertising campaigns and approaches to their optimization 📊
💡 Special attention was paid to practical aspects — participants had the opportunity to see how real tools are integrated into the educational process and the training of future marketers.
The event was held in the format of an active discussion:
💬 asked questions;
📊 analyzed approaches;
💡 exchanged experiences;
📚 deepened knowledge.
The round table confirmed the importance of combining education, science and practice in the training of modern marketing specialists 🚀
Thank you to all participants for your activity and interest!