Syllabuses master 23/24 – DEPARTMENT OF MARKETING

1	Mandatory educational components	Semester
1.1	General training
GT 1	Basics of the scientific research	1
GT 2	Data analysis tools	1
1.2	Special (professional) training
ST1	Strategic marketing	1
ST2	Relationship marketing	1
ST3	Brand management	1
ST4	Communication, negotiations, mediation	1
ST5	Management of innovative development	1
ST6	Project management in marketing	2
ST7	Practice	3
2	Elective educational components
	Professional training
2.1.1	Profiled package of disciplines 01 “Advertising business”
OP1.1	Electronic commerce	2
OP1.2	Advertising technologies	2
OP1.3	Advertising management	2
2.1.2	Profiled package of disciplines 02 “Marketing Management”
OP2.1	Time-management	2
OP2.2	Marketing in anti-crisis management	2
OP2.3	Marketing management	2
2.2	Disciplines of free choice of specialized training according to the list (the list is attached)
OPT1	Sales management on B2B and B2G markets	2
OPT2	Business planning and organization	2
OPT3	Diagnostics of marketing activities	2
OPT4	Foreign economic marketing activity	2
OPT5	Digital technologies in marketing	2
OPT6	Providing innovations	2

Guide for academic group of the 2023/2024 academic year EP “Marketing”