On January 5, 2026, a working meeting of the working group was held at the Department of Marketing to discuss the draft educational program “Marketing” for the first (bachelor’s) level of higher education for 2026. During the meeting, the relevance of the educational program’s content and its compliance with modern trends in marketing development, labor market requirements, and educational standards were analyzed.
The participants paid special attention to the structure of educational components, learning outcomes, opportunities to strengthen students’ practical training, and the integration of modern digital marketing tools into the educational process. The guarantor of the educational program, Yulіia Shypulina, presented the key provisions of the draft OP “Marketing” for 2026 and outlined areas for further improvement, taking into account stakeholders’ proposals, trends in the development of marketing activities, and the experience of leading higher education institutions.
Following the meeting, participants suggested improvements to individual educational components and confirmed the need to further develop the educational program to train competitive specialists in marketing. The Department of Marketing continues to work on improving the educational program and invites interested parties to join the discussion of its draft.