📣 On 11/29/2025, a new class was held at the StartUp School of the Startup Center “SPARK”
The teachers of the Marketing Department – Associate Professors Maria Miroshnyk and Yulia Tatarintseva – conducted a meaningful and truly useful training for the school participants 🚀
During the meeting, two important topics were discussed at once:
🌟 With Yulia Tatarintseva:
— what is a product and its real value;
— how technology should solve a problem, and not be “for the sake of technology”;
— how to form a unique value proposition (Value Proposition) that will distinguish a startup from competitors.
🌟 With Maria Miroshnyk:
— what is a market and how to analyze it correctly;
— how to choose your segment and determine the target audience;
— what problems do users have and why your solution is important to them.
Participants actively worked, completed practical tasks, played educational exercises and mastered basic marketing skills 💡
The session was dynamic, inspiring and filled with lots of new ideas for future startups! 🚀