A lecture with a world-class business expert

On November 9, at 16:00, lecturer Rick Rasmussen from the University of California, Berkeley (USA) gave a lecture based on the Zoom platform. The topic of the first lecture is “Introduction to Entrepreneurial Frameworks”.

Students learned about the use in practice of the best modern approaches to “consumer development” (Customer Development) and the so-called “disciplined entrepreneurship” (Disciplined Entrepreneurship), as well as the history of their origin


Rick Rasmussen is a professor at the University of California, Berkeley, teaching a course in innovation and entrepreneurship. The Silicon Valley native has extensive experience at the intersection of business and industry, government, venture capital and academia. In many business situations, it acts as an intermediary between governments, economic development agencies, investors and innovators. Chairman of the Mentors of the European Academy of Innovation, advisor to the famous Accelerator “Alchemist”, as well as dozens of startups.

Professor Rasmussen is a co-founder of three startup companies that started with zero profits, raised money from leading venture capitalists, became famous, gained Fortune 500 status and were sold for $ 12 billion.

We thank Riсk for fruitful cooperation and look forward to further meetings!