What is a marketer, and what skills do they need

📣 What is a marketer, and what skills do they need?
On October 23, as part of the “Marketing School for Prospective Students of NTU ‘KhPI'” project, an informative online introductory session was held for students in grades 7–9.
The session was attended by students from Gymnasium No. 86 and Lyceum No. 87 in Kharkiv, as well as the Khoroshivske Lyceum (of the Bezliudivka Settlement Council) and the Lipkuvativka Lyceum.
🎓 The speaker was Olena Kitchenko, an Associate Professor in the Department of Marketing.
During the discussion, the students learned what a marketer actually does, what skills are required for this field, and where marketing knowledge can be applied. They also discussed the importance of understanding people’s needs, analyzing information, thinking creatively, and working effectively as part of a team.
💡 Special attention was given to professional development opportunities and how students can start building skills relevant to a future career while still in school.
Thank you to the students and teachers for their participation and interest! We hope this session helped the students gain a better understanding of the marketing profession and reflect on their own professional interests.