📚 The first guest lectures by practicing marketers have taken place!
On October 20 and 21, students participated in online sessions with industry practitioners. This initiative was part of a collaboration between the Department of Marketing at NTU “KhPI” and the Department of Marketing, Reputation Management, and Customer Experience at the State Biotechnological University.
💡 The discussions covered product policy and pricing, the marketing of innovations, qualitative marketing research methods, and analytics involved in launching new products.
Such lectures provide insight into how marketing tools function in real-world scenarios, allow for the analysis of actual business situations, and help students better understand the contemporary challenges of the profession.
🤝 We thank our colleagues for the collaboration, and the guest experts for the experience and practical knowledge they shared with the students!